Focusing Portfolio Investments On What Consumers Value Drive Growth & Deliver Margin
We rebalance your business to provide incremental cash to fuel your growth strategy; innovation, marketing or acquisition. We advocate for rebalancing, not just pulling back, creating the opportunity to increase where warranted to improve customer experience, shelf presence or marketing. The multiple perspective approach identifies previously unidentified linkages across your business model that when combined create powerful competitive advantage.
CONSUMERS FIRST… ALWAYS
What Consumers Value Drives Business Value
Everything we do starts with your consumer. If your offering doesn’t work for them, it will never work for your business. Consumer needs lead the way. Our fact-based approach, based on clear understanding what features consumers value and what they are willing to pay, provides the framework for tradeoff discussions and business decisions throughout the project and beyond.
The value added attributes for which the consumer will pay…and Market Them
All non-value added attributes that the consumer doesn’t want to pay for but we must include
All non-value added attributes that the consumer won’t pay for and that we don’t need
DRIVE SUSTAINABLE PROFITABLE GROWTH
Top Line Growth
Mktg & Claims
Bottom Line Growth
Product Spec Refinement
HOLISTIC UNDERSTANDING OF YOUR BUSINESS ACROSS ALL FUNCTIONS
We work collaboratively across the organization, aligning functions and developing and communicating a clear vision. The team works across all functions enabling top line growth and bottom line savings through many levers of your business. This ensures that not only enough high-impact ideas are generated, but that the organization is bought into these ideas and they can be readily implemented.
WE CAN HELP
- Value Proposition Optimization
- Clean Sheet Costing
- Product Optimization
- Complexity Reduction
- Cost Savings
Workshop Cost: This workshop is brought into your organization. The workshop fees range from $70,000 to $200,000 depending on the complexity and your data readiness. This does not include travel. Discounts are available for multiple workshops.
Interested in Growth Optimization
We would love to have you join us!
Growth Optimization Workshop
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